As the president of an organization that has huge investments in both print and digital assets, I watch the trends related to the two closely. Current discussions focus on a few basic issues. First, digital communication is pervasive and growing. Any metric will affirm that reality. Second, print as a form of communication is suffering in most areas. Third, print will have occasional rebounds that will give print adherents hope that it is not going away. In the past couple of years, for example, print book sales have stabilized.
But a recent article by Henry Blodget in shed some fresh perspectives on this issue. He notes the allegiance to print media is highly influenced by the age of the readers. Simply stated, the older you are, the more likely you are to like, or even prefer, print. Of course, that information is really stating the obvious.
But Blodget notes recent research that is almost breathtaking. The research looked at media preferences for different age groups. The stark reality of the future of print is most noticeable in the 16-to-24 age group and the 25-to-34 age group. Blodget’s words are worth repeating:
Of course, after I read the article, my mind traversed quickly to implications for local churches. I see at least five at this point.
I recently was reading a print magazine article to one of my grandsons who was cuddled in my lap. He saw a photo on the page and tried to swipe it like he would on an iPad. When nothing happened he declared my “picture was broken.”
That is the age and the era that are quickly approaching. The implications are many and staggering. But we in churches cannot be complacent. The very communication of the gospel is at stake.
First Baptist Church of New Carlisle, Ohio has a rich and unique history in our community. Since 1955 we've been establishing ourselves as a lighthouse for Jesus Christ in our hometown of New Carlisle, Ohio.
We have Bible Study at 9:15 am and Worship Service at 10:30 am every Sunday. Childcare/nursery provided for all services. Wednesdays we have Prayer Meeting at 7:00 pm and Revive Student Ministries for youth at 7:00 pm